All About Data

Each pair of students selects one website from the list below. For that site, write a short report that addresses the questions below. Be sure to provide specific examples in response to each of the questions. Be as comprehensive as possible by exploring all aspects of the site. Look for every place that data is displayed or collected. See what you can learn about other "inputs" (for example, loyalty cards as we discussed) and other "outputs" (for example, other sites that use the data from this site like a retailer connecting with a shipper). When you are done with your report, submit it to me via Blackboard using Assignment Submission. We'll discuss your results at the start of our next lab session.

  1. How is data collected?
  2. How is data used?
  3. Who owns the data?

Sites to explore:

Yelp
Zagats
Amazon
Zappos
UPS
USPS
Google
Bing
Weather.com
Travelocity.com
Marriott
Ford
New York Times
CNN
ESPN

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